The five big leaks
Each one with the evidence, so you can check it yourself.
Guests can't actually book on your website
Your homepage says "book directly with us to save 10%", which is exactly the right idea. But when a guest opens the booking calendar on /accommodation/booking/, it jumps to October 2027 and every date is greyed out. The "Search" form on /booking/ just reloads the same page.
So anyone who wants to book direct either emails you or gives up and books on Airbnb, where you pay commission. This is usually a small settings issue (a price season or booking rule that's run out), not a rebuild.
On a phone, the page takes 13 seconds to appear
Most holiday browsing happens on phones. Google's own test measured your homepage at 13.2 seconds before the main photo shows on mobile. Google calls anything over 4 seconds "poor", and ranks slow pages lower.
The cause is simple: the homepage weighs 11MB, with full-size photos of up to 1.6MB each, on a server that takes 2.6 seconds just to respond.
Mobile load (main image)
Google's "good" target
Mobile speed score /100
Homepage size (aim for under 2MB)
Thousands of local searches, and you're in none of them
We pulled real Google data for Milton Keynes. Around 2,000 searches a month are for exactly what you sell. Advertisers pay £2 to £5 a click to appear for them, which tells you what each visitor is worth.
Your site doesn't rank for any of them. The only 6 phrases it ranks for at all are other pubs' names ("the victoria inn mk", "new inn new bradwell"), on page 4 or lower. Where the Railway Inn does appear, it's via Booking.com or Vrbo, so even the guests who find you cost you commission.
The good news: nobody local has nailed this. It's an open field.
| Google UK search | A month | You? |
|---|---|---|
| accommodation milton keynes | 720 | No |
| places to stay in milton keynes | 720 | No |
| serviced accommodation milton keynes | 320 | No |
| holiday cottage / holiday let milton keynes | 180 | No |
| hotels in wolverton | 140 | No |
Source: Google search volumes and live results via DataForSEO, 27 Sep 2026. We asked AI search similar questions ("sauna stay MK", "sleeps 8 MK", "contractor accommodation MK") and your site didn't come up once either.
AI assistants can't tell what you are
More and more guests ask an AI to "find me a place with a sauna near Milton Keynes for 6 people". To recommend you, the AI needs to read, in a format it understands, that you're a whole house, sleeping 8, with a sauna and jacuzzi, pets welcome, from £140 a night, in New Bradwell.
Right now your site only tells it your name. There's no price, no address, no amenities and no availability it can read, so it recommends the places that do.
| What an AI can read | Today |
|---|---|
| Business name | Yes |
| It's a holiday house, sleeps 8 | No |
| Sauna, jacuzzi, pets, garden | No |
| Location (New Bradwell, MK) | No |
| Prices | No |
| Review rating | No |
| Available dates / can book | No |
Your Google Maps listing is great, but half-finished
This is your strongest asset. 5.0 stars from 55 reviews, claimed, with 43 photos. Most places would kill for that.
But it's only listed as a "Guest house", with no description and no other categories. So when someone searches "accommodation milton keynes" (720 a month), Google's hotel and map results show other places, not you. Finishing your listing is the fastest free win on this page, and it's in the free fixes below.
| Google Business Profile | Today |
|---|---|
| Rating | 5.0 (55 reviews) |
| Claimed, website linked | Yes |
| Photos | 43 |
| Categories | 1 (Guest house) |
| Business description | None |
| In Google's hotel box for "accommodation milton keynes" | No |